CRF Aguardente Reserva
CR&F (Carvalho, Ribeiro & Ferreira) is the market leader in Portugal in the Reserve Brandy segment. The brand's history dates back to 1895, when they started producing and trading wines and brandys.
Its famous Aguardente Reserva is the result of a careful selection of the best old brandys, using the Armagnac process and ageing in oak barrels to produce a very clean, smooth, intensely aromatic and lasting flavoured brandy.
VOLTA was asked to redesign CR&F label and Packaging with a specific request in mind: it had to be a subtle yet distinctive change, respecting the brand’s history and acknowledging its market leadership. Our decision was to focus on key typography changes, taking advantage of its potential to position a product, and the use of print finishings like foil stamping and spot gloss varnish.
A subtle label change to a historic brand with a very iconic bottle, that improved its premium perception while keeping its heritage.