Drinking Porto at the train station
A great display can draw people in, creating an impression that lives long in the memory. On that premiss, the inspiration for this concept came from the memorable Douro train stations. This bespoke point of sale display goes along with the strategic concept behind the new redesign for the Ferreira classic range wines image: Tawny, Ruby, White and Lágrima.
These wines have fierce shelf competition, so the need to create point of sale items to both differentiate and create impact for the product is of great importance.
The Ferreira display is made of wood, with dark brown finishing, reminding us of the old Douro railroad line train stations with their iconic wall watch. The time is 17:51: a reminder of the brand’s foundation year - 1751.
This set is made of 2 equal parts, working as a mirror. Each part has 4 shelfs for each wine reference. As a modular piece, this point of sale display can be presented both as an island or a top of aisle, maintaining the same look and visual intentions.