Engineered for Comfort
FYT JEANS is a jeans brand with a mission: to deliver comfort and match the dynamics of active lifestyles using state of the art technology and engineering.
Designed and engineered in scientific laboratories at MIT (Boston - USA) and the University of Minho (Braga - Portugal), the most sophisticated imaging technology and thermodynamic sensors are employed to optimize their products, like 3D body scanners, thermal mannequins, pressure and temperature sensors.
When FYT approached VOLTA to create their identity, they asked for a proposal that showed their mission and product’s characteristics.Our decision was simple: we decided to create a brand based on the human body, that would replicate its movement and dynamics, with a technological look & feel - as the use of modern engineering technologies is at the core of their product’s design. The word FYT has 3 letters, so we divided the body/logo in 3 parts: head, torso, and legs. And these parts allow for multiple combinations, portraying our different body positions. We used monospaced type for the techy look & feel, as these fonts were widely used in early computers and computer terminals.
The end result is a brand that focuses on FYT's mission: delivering comfort and matching the dynamics of active lifestyles.
Portraying the human body movement, we created an identity coherent with FYT Jeans positioning and that will help them spread their message with more efficiency.