Launching the Summer 2015
LATITID is a bikini and swimwear brand, focused on quality, modern designs and innovation. Every collection is based on a specific city and named after its latitude. And it’s in that city’s life, colours and attitude that Marta Fonseca, the designer, takes inspiration to design her full range of women’s swimwear.
LATITID asked VOLTA to help them launch the Summer 2015 collection, inspired by London, with the name 51.5072°N. The collection range is divided into several lines: Central Line (Red line), Piccadilly Line (Blue line), Northern Line (Black line) and a “Special Edition” line named the Gherkin – symbol of modern architecture and boldness.
VOLTA decided to launch a teaser phase in the brand’s website and social networks (Facebook and Instagram), with a “tube inspired” graphic style. The collection was finally revealed with a video and photoshoot, where we can see all the collection models.
We also created a new brand signature, inspired on the brand’s name, concept, and innovative underlying attitude: FIND YOUR L.ATTITUDEº.
Photography by Joel Bessa
Video by André Fonseca Carvalho & Leonor Bettencourt Loureiro