Lipor/Horta da Formiga
Helping Lipor grow good practices
with a new identity
Environmental awareness is very important for Lipor, and so they have created Horta da Formiga (Ant’s Garden) to tackle this problem. In their own words: “Horta da Formiga is a space of awareness raising for good farming and environmental practices.”
Lipor approached VOLTA to develop Horta da Formiga’s new identity and activities graphic architecture. With so many areas and projects, we decided the identity should be as versatile as their projects and the people working on them. Our thought was to make the garden the main protagonist: using beautiful photos of vegetables, fruit, soil or flower. This way, Horta da Formiga can choose to have a different logo image, depending on the occasion, the service or the project. A garden is not static: its colours, smell and shapes change daily. And so does Horta da Formiga brand identity.