Offley Classic Portos
Offley had been in the Porto wine business since 1737, but with the arrival of the visionary Joseph James Forrester to the company in 1831, a renewed and irreverent attitude was introduced. A truly charismatic character, who dedicated his life to the Douro and Porto wine, James continually fought for the quality of Porto wines and against poor winemaking practices. The first to map the Douro valley and river, he earned recognition and membership in many Geographic and Art Societies, as well as honours by Royal Houses, which ultimately led to him being granted the title of Baron of Forrester by the King of Portugal in 1855.
To this day, Offley still keeps James Forrester’s ambitious attitude, creating wines that are very proud of their heritage and tradition. That's why they felt the need to reinforce the brand positioning and improve their packaging attractiveness: an uplifting and refreshment of what they thought was an exhausted packaging was imperative.
After the brief, VOLTA set out to understand the weaknesses and strengths of the bottle’s labels and packs: a typographic change was very much needed, but at the same time, the use of big bold initials (T for Tawny, R for Ruby…) was a stand out point. Their size and colour guaranteed the bottles were spotted from afar, so we focused our work on the rearrangement of this specific detail, changing position, colour, type and size.
The result is a punchier label, that still keeps a strong connection with the old image. The bottle packs use the same aesthetic as the labels, with the letters surrounding the box in glossy contrasting varnish. The brand now appears younger and more attractive, displaying the improved perceived quality Offley needed to keep on making great Porto wines.