Sandeman Tourism Pack
Creating a “postcard” wine pack
for the Don brand
Sandeman challenged VOLTA to create a tourism multi pack of 5 mini-sized Porto wine bottles, for some strategic POS, Sandeman Cellars and Dutty Free’s. VOLTA should use Sandeman’s early 20th century iconic advertising materials, such as Jean D’Ylen’s “The Centaur” or Loxton Knight’s “Femme Fatale”, and incite customer’s to buy it as a gift for their family and loved ones.
VOLTA decided to create a customizable pack, resembling a postcard. The person buying the Tourism Pack could write a message in the front and address it to the person receiving the gift. With premium finishings, we ended up producing two postcard packs and a generic one, with Sandeman’s iconic symbol, the DON, as the protagonist.