Vista da Régua
Creating a wine brand
for the US market
Quinta dos Avidagos has been producing wine in the Douro valley for over 2 centuries. Its heritage and expertise could only result in this new wine brand, Vista da Régua.
VOLTA was the chosen studio to work their branding for the US market. Brand identity, POS, labels and packaging were conceptualized on an old Régua (the Douro valley “capital” city) gravure.
Our creative team also decided to create a unique and differentiating characteristic so the product would stand out on the shelves: holes in the centre of the labels. As “Vista” means “View” in Portuguese, the holes allow us to see the result of the Douro people’s work and the true craftsmanship of this Quinta.
Vista has 4 ranges - Vinho da Família (Family Wine), Caráter (Character), Reserva (Reserve) and Vinhas Velhas (Old Vines).